When you're ready to think about buying or selling your property, you need to ask yourself the following questions: Do you have the time, energy, sources of information, and contacts to do the job yourself? If you were one of the 'do-it-yourself' people, would the results be as good or better than they would be if you had professional assistance? Would it have gone smoother? Would it have given you more personal time? Would you have purchased for less, or sold for more, if Lana was involved? Read the following information and learn how Lana can help you understand everything you need to know about a real estate transaction.
Selling Real Estate
Pricing It Right
Lana will give you up-to-date information on what is happening in the real-estate market and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Lana's Marketing Strategy
The next step is a marketing plan. Lana can sometimes recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. Like in many markets across the country, a large percentage of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Lana acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service, other cooperative marketing networks, and a variety of advertising mediums.
The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Lana knows when, where and how to advertise your property.
There is a misconception that advertising sells real estate. The National Association of REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends and family, and personal contacts.
Security Issues (Even in Mayberry)
With Lana on your team, you'll never have to allow strangers into your home or on your property. Agents will generally pre-screen and accompany qualified Buyers through your
property.
Lana Negotiates For You, On Your Terms
Lana helps you evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing; a lot of potential pitfalls. Between the initial sales agreement and closing, unexpected issues like repairs that are required for financing, deed irregularities, unusual well and septic tests. Lana remains objective and tackles the overwhelming paperwork with good cheer. She'll help you resolve these issues and move the the transaction to closing.
Can You Afford To Go It Alone?
Real estate transactions involve one of the biggest financial investments most people experience in their entire lifetime. This is a serious business but the old atage is still true: "If you want to sell your house in the worst way, sell it your self, that's the worst way!" If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without Lana's professional expertise!
"How can I get the best price for my home in a reasonable
amount of time?"
Sellers get the highest market value for their homes when they work closely with their Realtor® and avoid the most common pitfalls in the marketing process. Lana will be with you every step of the way.
"How do I choose the right real estate agent?"
Choose a Realtor® with whom you feel comfortable and whose expertise will guide you successfully through the process. Lana works hard, both for you and with you.
"How does the real estate agent know how much my property is worth, and how can I be sure that it's priced right?"
Lana provides you with detailed information about comparable properties and market conditions. An official appraisal can also be obtained for a fee by a Certified Appraiser. Lana is always on top of market fluctuations and neighborhod trends.
"What can we do to ensure that our property makes the best impression possible on prospective buyers?"
Lana will discuss with you how to best present your property. This can
vary from minor sprucing up to arranging or re-arranging furnishings and personal items to give your home or property the most "curb appeal". Consult Lana before preparing before preparing your home for sale -- you may save a significant amount of time, energy, and money -- Lana helps sellers make the wisest and most economical market preparation choices.
"What if we're home during a showing and we say something wrong?"
Prospective buyers usually feel less inhibited and freer to examine property when the seller is absent. If, however, you happen to be on site during a showing, don't fret. These people may want your property. Just be your hospitable, friendly self, allow them to tour the property freely, and avoid compromising your negotiating position.
"What about our special needs?
For some, moving can be a difficult personal transition. Lana helps senior citizens and people with special needs make informed choices that reflect the lifestyle most comfortable for them. She works with individuals and their families to make every transition a smooth one.
For Sellers moving to other cities, Lana can guide the transition into your new community. If you need real estate services, Lana knows what to look for and how to determine the quality of these services. Lana will make personal calls to Realtors®, interview them, and pass only the most qualified resources on to you.
Contact Information:
Lana McClintock
ABR, CNHS, CRS, e-PRO, GRI, SHS
Owner, Broker, REALTORŪ
Direct: (509) 754-4400
Fax: (509) 271-0068
TopPropertiesRealEstate.com
